Last year was a monumental year for Perth coffee. A number of new coffee shops and roasters opened across the city. People became increasingly receptive to the idea that coffee could transcend the mundanity of generic, roasty muck. The idea that a cup of coffee could express a hugely diverse range of characteristics depending on origin, process, roast style and brew method. The idea that coffee could be specialty.
In contrast, this year has been one of consolidation. Existing players on the Perth coffee scene have taken their game to the next level, using their successful brands to bring a better quality product to the coffee-drinking masses. Loaded Coffee Roasters, for example, have grown from a small off-shoot of the original Elixir coffee juggernaut to one of the major specialty roasters in Perth.
But what is specialty coffee and why is it important for Perth? There are many definitions thrown around, but specialty coffee essentially boils down to one concept: helping a single coffee bean to reach its drinking potential. That may sound a bit stupid, but it’s a concept at the heart of a huge coffee movement sweeping the globe, from Melbourne to London to New York to little ol’ Perth. It’s often called the Third Wave.
Specialty coffee is about maximising quality from plant to cup, and then letting people know about it. Australian coffee importers nurture strong relationships with individual farms to encourage high standards in the growing, harvesting and processing of coffee. Coffee roasters develop customised ‘roast profiles’ for each coffee to highlight particular characteristics like, for example, sweet berry notes. Finally, the barista extracts the ground coffee using hot water in a manner that expresses the full potential of the coffee.
This point, extraction, is the most familiar part for most people. But how many Perth people call themselves ‘coffee addicts’ without actually understanding what they drink?